There’s no escaping it – Twitter is huge. The 140 characters you tweet out during the course of a day has the potential of blasting clear across the interweb in a matter of minutes.

Twitter has become so much a mainstay and dominant factor in what we do on a daily basis that; there are handfuls of startups that come on-line every month, there are conferences, there are etiquette do’s and don’ts, hell people are putting their Twitter ID on business cards now more than their email address (I’m @jameshicks in case you wondered).

Now, from the perspective of professional sports athletes, there is a good number of players, and coaches alike that have jumped on this social communication bandwagon for one reason or another; I think OchoCinco and Shaq have shown with their dominance of the Twitterverse that us fans do actually want to know what they have for lunch and where they buy their groceries.

Case in point, I recently wrote a review on INFOtainment News, of the new iPhone/iTouch app that Shaq released (click here to see that great post). In the process of writing that review, a buddy of mine pointed me to a very insightful television segment that was on ESPN last year. In the segment many top athletes were asked about their usage of Twitter, and why they’ve been drawn to this particular medium for communicating. Even more interesting than that, the segment touched on the fake Twitter accounts that are out there and how the athletes are dealing with those tricky situations when they come about.

Check the video below. I’d love to get your impressions and feedback.

About The Author

James is the Founder and Chief Technologist of HicksNewMedia, a technology consulting and digital publishing firm providing effective and relevant solutions to individuals and businesses looking to utilize all things on the interweb. Follow him on Twitter | about.me | Facebook | Google+