Livefyre: A BlogWorld Expo Review #BWELA

Livefyre: A BlogWorld Expo Review #BWELA
November 08 11:58 2011

Comments are so last year. What’s happening now, and what you need to focus on is conversations.

That’s what Livefyre does. They actually take it a step further and focus on real-time conversations.

I’ve used nearly every comment/discussion platform in the marketplace today for the WordPress platform. In the end, after all my bleeding edge testing and evaluation, I come right back to Livefyre.

For me it’s a combination of a few things. Yes, the tool has to be of extremely high quality and integrate seamlessly into my workflow and environment – Livefyre does that.

Scalability and interoperability also has to be there for the leading social/new media platforms – Livefyre does that and has a robust roadmap to bring in even more interoperability in the coming weeks.

The most recent platform update brought users SocialSync which is a collection of features that enable publishers to share, follow and curate content in real-time as it spills out across the web. In layman’s terms – your Facebook, and Twitter interactions about a given topic are seamlessly integrated into the conversation.

Aside from all those technical pieces of the puzzle being in place, what keeps me waving the Livefyre banner is – the people. Led by Jordan Kretchmer, there is a strong sense of stability, collaboration, and upward mobility. Not only that, Jordan knows and appreciates good whiskey. I’m a Macallan single malt scotch man myself. I knew about the 10, 12 and 18 year vintages, but damn – hanging with Mr. Kretchmer I dabbled in the 25 year old scotch. #FTW

Jordan has assembled a team of winners and everyone is marching in the same direction and for the same goal – customer satisfaction and high quality of service delivery. There are two distinct divisions, if you will, of Livefyre – one consumer focused and one focused on larger enterprise brands. The strategy is strong, free model for consumers is where the overall market penetration is happening, but the enterprise side of the house is targeting big names (you’ll see much more of this in January…)

More about the people:

Jenna Langer, Director of Strategy at Livefyre and a fellow CSU Sacramento Alumni (shouts out to the Hornets !!) – if you’re a client of Livefyre, or considering the platform – hit up Jenna. She’s absolutely awesome. She’s got her hand on the pulse of the organization and can make things happen.

Jeremy Hicks, Community Manager. Now, I’m not biased just because we share the same last name; but Jeremy is always there – managing the community (hence his title). I’ve shot Jeremy questions late at night and early in the morning both about Livefyre and the over/under on a sports game – he responds damn near instantly. By the way Jeremy, sorry it’s been such a tough year for them Cowboys!

In summary, commenting and engagement on your blog is incredibly important and something no digital publisher should look at haphazardly. You’re going to want a robust platform that can scale. A platform that can meet the needs of the Social InterWeb today AND be built for the forthcoming needs of your readership. The overall user experience is key and if it’s not flat out easy and intuitive for a visitor to leave a comment or share a piece of your content, they won’t (and they’ll probably not come back to your site again…) Give Livefyre a try. You won’t be disappointed.

My word and my recommendation are the foundations of my brand, and I support Livefyre 100%.

Your thoughts?

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About Article Author

James Hicks
James Hicks

James is the Founder and Chief Technologist of HicksNewMedia, a technology consulting and digital publishing firm providing effective and relevant solutions to individuals and businesses looking to utilize all things on the interweb. Follow him on Twitter | | Facebook | Google+

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  1. JMattHicks
    November 08, 12:12 #1 JMattHicks

    James, my brother, we can’t say thank you enough for the review and the kind words about our product and our team. I’ve said it before and I’ll say it again: its community members like yourself that make our jobs so much much and encourage us to keep pushing and pushing to make it as valuable to you and your community as possible.

    AND MY MAN! THE COWBOYS?! Between my Cowboys and my Texas A&M Aggies, it’s been a VERY rough year for me man. The Cowboys still got a shot with another whole half of a season left, but my Aggies already gave this season away. Add in the NBA lockout and my Cubs being terrible, and I’m gonna be need some sports rehab soon man! lol

    Reply to this comment
  2. jennalanger
    November 08, 22:44 #2 jennalanger

    Thanks for the write-up James! I’m always happy to help out other Sac State alum, especially if they’re awesome bloggers like you. I love the first line of this post: “Comments are so last year. What’s happening now, and what you need to focus on is conversations.” That’s what Livefyre is all about, and thanks for helping us spread the movement!

    Reply to this comment
  3. MaxZuckerman
    November 08, 23:12 #3 MaxZuckerman

    Very cool synopsis of livefyre , @jameshicks . Thanks! Mind if I borrow some of your phrasing for our website? 🙂

    Reply to this comment
  4. Hassim567
    November 21, 18:07 #4 Hassim567

    Hello, We facilitate the provision of independent analysis to support expert testimony, regulatory or legislative engagements. Frequently, this work includes economic, financial and statistical studies of varying data analysis, technical and

    Reply to this comment
  5. iPad N Gravy
    December 16, 14:14 #5 iPad N Gravy

    this thing actually has potential

    Reply to this comment

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