pinterestPinterest is a 2-year-old social bookmarking site which is currently dubbed as a service to click in the world of social media even though it is still an invite-only website.

Users save and share things that they love on the internet and according to Shareaholic study, Pinterest drives more and more traffic to websites.

Basically, the premise of the service is for members to create “pinboards” (online bulletin boards) and arrange them in categories like wedding, fashion, food, etc. Users can utilize the “Pin It” bookmarklet tool (which I tried in my Google Chrome browser and works perfectly) to save stuff they like online. Also, there’s an iPhone app available for download which lets you browse pins, repin, like and comment on other’s pins and you can also pin with your camera.

The site is more popular among women as they account for more than half of the traffic which says something about women and visual spur. Last December, Pinterest’s traffic brought in 7.5 million unique visitors based on data.

The traffic stats prove that Pinterest is gaining ground in referral traffic as it brings more traffic than YouTube, Google+, Reddit, MySpace and LinkedIn last month. Facebook still referred the most followed by Twitter.

Personally, I just requested a stranger for an invite on Twitter and luckily she gave one without hesitation. Today, I was just starting to manage my boards from Quotes I Love to Music I Love and I just set up my profile. You can follow me on Pinterest or if you want an invite, just let me know.

Anyway, I happen to browse by Pinterest a couple months back when I was searching for quotes. Didn’t know much about it until now when everybody is starting to talk about it.

The site design is very minimalist and it emphasizes the photos more than the comments and/or captions which is a plus for me. The images I’ve pinned can be easily arranged into categories. This is actually more popular for wedding, recipes or craft related boards but I’m still trying to learn more about the site and it features from now on.

Pinterest was built by a small team in Palo Alto and is well-funded by successful entrepreneurs and investors.