You may have heard of the “Apple cult.” This group consists of people who are avid users of everything Apple and swear by their products, but are they really part of a cult, or a marketing scheme?

Marketing and cults actually seem to have more in common than one might think. They use some of the same tactics to draw in new members and consumers as well as keeping them engaged.

The infographic below presented by compares cults and marketing and highlights their similarities. Check it out below to learn more.