Content Creation for your Business Online

February 08 10:37 2013

Having an attractive website is an important step to getting visitors to return to the site, but it will usually need to have good written content too in order to retain the attention of visitors to the website.  Although writing interesting content is an important part of developing any website, it is important to make sure that it fits seamlessly into the rest of the website.

The best websites are those that have enough content to keep the visitors interested, and update their content regularly enough to make people want to return to the site on a regular basis.

Using The Spaces On A Website Template

For those who are using a website builder template to make their new website, these templates will have several spaces on each page in which to include written website content.  These are generally a good indicator of how much content you should look to include on each page, but in reality many businesses and website creators will want to use more or less text than is included on the template.  The vast majority of these templates can be customized to suit the needs of the individual websites, although it is worth considering the overall design when you start moving the text frames around the page.

Fitting The Text To The Page

One of the most important aspects when including text with any website is to make sure that it fits naturally with the pictures, logos and headlines that are to be seen around the page.  A common mistake on many websites is to include text that is either too large or too small.  Many website templates will have suggested text sizes and fonts, and these will usually be a good guide of the best text that will fit the page.  If your pages are looking a little bit bare or overly cluttered, then it may be an idea to adjust the amount of information that you are including.

Content For An E-commerce Website

Websites that include an online store for purchasing goods or services have a slightly different way of incorporating content, with most of the text dedicated to what the product or service does.  While updating the range of product and services can help to refresh the look of each page, keeping a close eye on the competition and keeping your product descriptions up to date can be very useful.

For example, if your product is compatible with a new technology or you can offer a new service, update your product or service details with this information.

Formatting Content For Websites

One of the most difficult aspects of providing content for a new website is formatting it in a way that is accessible and easy to read without offering too little information.  One of the most important pieces of advice is to split any long blocks of text with headings so that the page will look better, and also helps to make the content easier to read.

Other features that you can use to break up the text are bullet point lists, and formatting text around a picture can also help to make the content more attractive for visitors to the site.


Pete is an experienced web designer and entrepreneur who originally took his business online, before developing a new service helping others to do the same.  

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