When Technology Isn’t Enough: 3 Ways to Deal with Technological Inefficiencies THE Tech Scoop March 18, 2013 Tech Running your own business is not a walk in the park, especially if you’re just starting out. Given that there may already be thousands, if not millions, of similar businesses in your chosen niche, whether that’s for a product or a service, differentiating your brand may not be as easy as some people might have led you to believe. Doing so may require a good amount of research, analysis and trial and error – not to mention some degree of creativity. The good and bad sides of technology One thing about technology as we know it today, it’s responsive. Tools abound everywhere. The only thing left for you to do is find them and determine whether or not they’ll do your business any good. (Or if you have the flair of an inventor, you are always free to create them yourself.) As you probably are well aware, the Internet is a good starting point to do some search. Then again, no matter how responsive modern technology might be, it’s best to remember that it’s not perfect. There will always be a time when something, despite your best efforts, just wouldn’t add up. Here are a few of those times: Weak mobile phone signal giving you a bad hair day? If you’re running a brick-and-mortar store, given the mobility and growing “smartness” of smartphones, not to mention the surge in global use, chances are you’re using your mobile phone for business. But because of the materials buildings are commonly constructed with, like lead that can cause phone signal weakness, or the sometimes erratic nature of wireless signal, you may find yourself losing mobile signal while in the middle of an important call. This may result in lost revenues for your business. One way to augment this is by installing a GSM repeater. Can’t deliver a successful business meeting on your own? You may have a one-of-a-kind product or service that’s sure to be the next big thing, if only you can get your target market to try it. If you’re somebody who can’t be put down that easily, you’ll see this as an area for growth where your marketing abilities can be tried and tested. But what if you already have your presentation materials ready – the PowerPoint slides, the graphs and charts printed, among others – but can’t deliver the meeting because speaking in public freaks you out? What you need are (1) a partner who knows what he’s doing and (2) a nifty spy earpiece that can be connected to your smartphone via Bluetooth. Cable subscription means breaking the bank? If you’re a doctor or a dentist perhaps, your office should be equipped with a waiting area complete with magazines and other reading materials – and a television set, for good measure. This is to ensure your patients don’t get tired of waiting. As for the television set, you know it’s not the TV per se, but it’s the available programs that can take the boredom out of waiting. Most clinics have cable subscriptions. But if you think this is too pricey for you or perhaps inadequate for your clients’ needs, consider exploring free-to-air (FTA) programming. Maricel is a blogger and freelance writer with over 10 years of freelance writing experience. She enjoys writing about business and technology. http://www.skyhittech.com/ Aqib Shahzad Useful information and ideas got from this post, thanks for sharing and keep it up http://about.me/jameshicks James Hicks Thank you Aqib!