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Fonts and colors chosen for a website indicate the perception of the user, which affects the message being conveyed. Meanings of fonts and colors in the context of web design are briefly explained below.

Meanings of font choices:

Arial – stable and conformist type. Best for spread sheets, web headlines and power point presentations

Verdana – best for online test, math documents, computer programming, spreadsheets, powerpoint and instant messaging

Impact – Only for web headlines – Better to be avoided

Comic Sans – Youthful, casual and passive – may be used for web graphics, documents aimed at kids, and digital scrapbooking

Gigi – Judged suitable for e-greetings only – Better to be avoided

Web font usage: 34% use serif typeface for body copy. For headlines and body copy Georgia and Times New Roman are popular respectively. 60% of websites use sans-serif typefaces for headlines, mostly Arial, Verdana, Lucida Grande and Helvetica.

Effects of colors are given below.

Color

Effect

Red

Attracts attention. Keen use of red can immediately focus attention

on a particular element

Orange

Fun and flamboyant orange radiates warmth and energy

Yellow

Optimism, enlightenment and happiness

Green

Ideal backdrop in interior design

Natural green

Color of peace and ecology

Blue

Overwhelming favorite color. Trustworthy, dependable, and committed

Indigo

Wisdom, self-mastery, and spiritual realization

Purple

Favorite color of adolescent girls

Pink

Youthful, fun and exciting

Brown

Stability, reliability and approachability

Gray

As a background color

Black

Classic color for clothing

White

Purity, cleanliness and neutrality

This post is written by Kendra Minoza and he works at CouponAudit as a writer, where thousands of valid and working online coupons are available for different stores. For example you can use iStockphoto promo code etc. to get discount.

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