Embracing the Geek Culture: Girl Games on the Rise WeMemeWar July 10, 2013 Video Games There’s no doubt that most hard-core gamers are boys. You can log on to any online shooter game and see that. However, girl gamers are on the rise. There are several reasons for this, but take a look at these four possibilities why more girls are embracing the geek culture. Facebook has Interactive Games that Appeal to Women One of the biggest reasons we have more girl gamers now is the rise of Facebook games. Statistics show that Facebook games are attracting an older female audience, with a 60/40 split between women and men. This is particularly evident in games such as Zynga’s FrontierVille and Playdom’s Social City. Women like to feed their farm animals, play strategy games, and compete with their Facebook friends in a friendly environment. Plus, Facebook games are easy to play and require less time than the hard-core games of the past. Nintendo’s Wii Targets a Wider Audience than Other Game Consoles Nintendo took a different approach to gaming when they invented the Wii. This game console put a ban on graphics and content that is sexual or violent in nature and users can connect to the Internet through home bundle options. This means that the games are more appealing to women, especially since you won’t find any first-person shooter games. Additionally, many women use the Wii for exercise purposes, with such games as Wii Fit. Of course, the Wii wasn’t the first gaming console to target girls — the Nintendo DS comes in a pink shade with games that are specifically for girls. More Games Are Targeted at Girls Another major reason girl gamers are on the rise is because game software companies are making more games targeted at girls. For instance, Ubisoft was very successful with their line of “Petz” games where users could raise pets by feeding them and teaching them tricks. Ubisoft also had games that targeted activities like babysitting, cooking, and other topics that generally appeal to a girl crowd. Yes, these types of games are played by boys, too, but the amount of girl players is much higher. Girls Like to Play Games on Smartphones and Tablets The smartphone and tablet industry is booming, and one of the reasons for this is games. There are thousands of game apps that you can download for free or for a small price. That doesn’t even compare to the cost of a traditional console game. And, girls are using tablets at the same rate as boys, so it’s no surprise that girls are playing games from apps, too. According to NPD Research Group, women make up 28 percent of all U.S. console gamers. However, some studies show the numbers are much higher. Currently, more guys consider themselves “gamers” than girls, but it will be interesting to see if these numbers close in the coming years. Do you hate the anomaly that the term “gamer” refers to boys? Leave a comment.