Most businesses and eCommerce stores start out with basic logos, if any. It can be rather expensive to get a good trademarkeable logo, so many eCommerce stores either avoid one entirely or hire someone to make a cheap one. The problem with the cheap logo is that it generally doesn’t work effectively.
Logos are important for your business because they help people recognize your business. They give your eCommerce store a professional edge, and they help to further establish the eCommerce store’s personality and reputation. They’re important for your advertising, whether you’re using traditional social media methods, direct mail, or eBook advertising. Here are some signs that it’s time to move away from that old logo and get a new one.
The Logo Does Not Translate Well on Social Media
Logos have to translate well on social media. If your logo doesn’t look good, then you can’t use it. People won’t be able to recognize it, let alone associate your business with it. It may not seem like the best way to improve your conversion rates, but it makes a difference because it lets people recognize you and your products with greater ease. Everything about your logo and your eCommerce store should be professional. You also need to make sure that it looks well on a variety of devices including the best eBook reader, the fastest mobile phone, and everything else in between if you can.
The logo that you choose should look good in larger and smaller scales. It must be readable in all forms. It should be recognizable when it has full color and when it’s only available in black and white. You should also get one that you can turn into a good button for your app or turn into an icon. If you can’t turn the entire logo into a button, at least turn a recognizable element from the logo into one. Bear in mind though that it tends to work best when it is consistent. People respond quickest to things that they recognize, and a unified logo works best for this goal.
The Logo Has Gradients and Shadows
Logos have to be simple because of all the different things that they’re used for. While the gradients and drop shadows were popular throughout the 1990s and early 2000s, they have passed their usefulness. It’s best to choose a flat look. It translates the best online and on different screens. “Logo Branding” recommends using no more than three colors. Each of these colors needs to be flat.
The way that you can test to see whether the logo is simple enough is to set it against a white background or a transparent one. If it can still be recognized quickly, then it is a good and simple logo. It still needs to have distinctive elements if you want to trademark it. Trademarking laws require that the logo be unique enough to separate it from other general designs.
Your Competitor’s Logos Look Better
Sometimes you’ll know it’s time to change your logo when you notice that your competition has a more effective and more professional looking logo. This is particularly true if you have not changed your logo for years. Pay attention to the effectiveness of your competitors’ logos and the way that they use it. You shouldn’t make it look too similar, but you can take inspiration from their form.