The term “Millennials” is synonymous with Generation Y, which refers to the demographic of individuals that follows Generation X. Sounds a like a confusing math problem, doesn’t it? Don’t worry, we’re here to explain the ins and outs of these algebra-like nicknames.
Generation X is probably the most commonly used term listed above, which refers to those born after the the post-WWII baby boom. Although there are no clear cut birthdates attributed to those who fall in each category, most historians agree on the following time periods (give or take a couple years):
Today’s Millennials are anywhere from 10 to 35 years old, which means that they are the group who is most active on social media. In fact, recent data shows that a whopping 77% of Millennials have profiles on at least one social networking platform. Since there are so many different social networks, we decided to compile a list of the top three social media sites for the Millennial demographic besides the obvious—Facebook. Check them out below!
Myspace recently made a comeback in the realm of social media; a feat that was both unforeseen and extremely impressive. With the help of owner Justin Timberlake, who is undeniably popular among Millennials, the site was rebranded into a social network focused on entertainment, music, lifestyle, art, and culture.
The new Myspace is now home to a vast majority of different types of profiles including individual accounts, musician/artist pages, branded company pages like Instant Checkmate, and many more. The site is definitely on its way to (once again) becoming a big player in the social media game, and with 70% users under the age of 35, it’s safe to say that the new Myspace is the ideal site for Millennials.
Google+ boasts more than 400 million active users, which recently led the site to surpass Twitter to become the second largest social network in the world. Google+ is extremely popular among the Millennial generation because it offers several appealing features that you can’t find on other sites. Hangouts are one of the site’s most popular and well-received features, which are group video chats that can accommodate up to 10 users. This tool is ideal for college students who need to collaborate remotely for study groups, projects, etc. Hangouts are also great for coworkers to work together on projects without having to physically go to the office on nights or weekends.
Twitter continues to attract members of the Millennial demographic due to the constant flow of information laid out in 140 character increments. People can sign onto Twitter and scroll through their news feed for just a few minutes and immediately get caught up on everything that’s going on in the world, whether it’s news about current events, political campaigns, celebrity gossip, etc. Twitter is perfect for busy, on-the-go individuals, most of whom are in the Millennial demographic.
Are YOU a member of the Millennial generation? If so, what’s your favorite social network? Let us know in the comments!
Ariel Hernandez is a blogger from San Diego, CA. She specializes in writing about social media demographics and new trends in online communication.
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