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Marketing in the Cloud – A User Guide

The new era of the cloud—together with the expected explo­sion in connected devices and the dynamic applications optimized for them—information can be continu­ously fed to cloud-enabled “big data” and analytic engines, opening up the promise that all of marketing could migrate to a true real-time Internet marketing model.

In an ever-increasing extent, every company [...]

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When Startups Grow, They Also Grow Out Of The Cloud

More than one and a half years back, I made a tweet asking people When startups grow, do they stay in the cloud or move to their own datacenter? I got multiple responses with some saying that they will continue to stay in the cloud as they don't have to incur Capex and they can stay lean and others saying that they will move to their own datacenters. I was always curious to know the thinking that goes on among those who matter in such successful startups.